Work
Showing 15 projects
PikMe
Head of Product & Game Strategist2024
Content creation as a skill-based game: everyday creators monetize instantly, without followers, algorithms, or influence.
- Led the product from discovery to live beta: vision, game strategy, roadmap, research, the design system, and end-to-end UI/UX.
- 100 user interviews and 3 testing rounds found the real user, the passionate amateur, and the product launched live.
Gacha Lab
Economy design, interface, and build2026
A gacha economy simulator: play a season across a million pretend players, and watch what a rule change does to the money and to the players who never pay.
- Designed the economy and built the tool around it: the model, the interface, the motion, and the published site.
- 9 real banners from the games’ own published rates, every rule checked against the exact maths.
VALORANT gifting + monetary systems
Economy designer: product concept, research, UX, UI, testing2023
VALORANT had no gifting, so players sent gift-card codes instead. I designed gifting into the store, from the game’s own design system.
- Designed gifting into the store players already arrive at, keeping the shop’s logic and the economy intact.
- Tested with 5 players: all found it intuitive, and each of the 4 issues they raised got a fix.
Spin Pass
Product & Motion Designer2026
A 26-second brand spot for Spin Pass: one reward track that every game in an operator’s lobby feeds.
- Directed the story and the motion: the product’s core idea told in one scene, from providers to player.
- Five 3D shots built in Blender, cut to an original 120 BPM score, every key hit landing on the beat.
Alexander McQueen
Contract Web Designer, AW23 campaign website2023
The AW23 main-line campaign on the web: cinematic, restrained, and built around the photography.
- Took the editorial AW23 campaign to the web: full-bleed photography, intentional white space, and a layout built around the shots.
- Met WCAG 2.1, and stress-tested with the dev team for a global launch, including regions with limited bandwidth.
Tom Ford Beauty
Contract Brand Designer2023
Contract brand design for Tom Ford Beauty: one visual language across the division’s digital and print pieces.
- Brand design across the beauty division’s digital and print pieces: one tone, one palette, one set of rules.
- The campaign system ran 245% over KPI and 320% above its CTA target.
La Mer
Brand Image Consultant, Nordstrom Southern California
A cross-channel brand experience for La Mer, embedded in Nordstrom’s stores.
- Embedded in Nordstrom’s Southern California stores, training teams on the line, the science, and the story.
- Sales up 50% and brand loyalty up 20%.
McQ
Contract Brand Designer, Alexander McQueen (McQ)2015
McQ’s Autumn campaign for France: a regional system that keeps the rock-inspired line sharp as the house elevates it.
- A regional brand system for France: typography, colour, logo placement, and the rules for using them.
- Held across web, email, in-store, and print, with the main line’s refinement and McQ’s edge both intact.
Nomie
Team lead and lead designer2024
A classroom game redesigned for accessibility and engagement: contrast, Bionic reading, and multiplayer flows.
- Led the team and the redesign of “Guess the Answer”, from heuristic evaluation to delivery on Nomie’s platform.
- Contrast raised to meet WCAG 2.0 with Bionic reading for ADHD and dyslexia, and engagement up 30%.
Queue Up
Conception, research, UX, UI, testing2023
No battle pass tracker existed, so players kept makeshift notes. Queue Up follows the pass, the goal, and the dailies.
- Designed the MVP’s red routes: add a pass, set a goal, track it, check the dailies.
- Two rounds of usability testing, with participants from Discord and Reddit, and a WCAG-compliant interface.
MARTECH
Lead UX/UI Designer & Project Manager2025
A new brand and website for MARTECH, a security and defense technology provider serving governments and business.
- Led a team of three as the client’s main point of contact: brand direction, UX/UI, and the build.
- Cold inbound outreach up 28% after launch.
4Cx
Freelance logo designer2025
A new logo for 4C, a sports betting platform, ahead of its 4Cx launch: foresight, symbolism, and a stylized eye.
- 16 hand-sketched concepts, refined with the client into a stylized eye built into the 4C letterforms.
- Delivered as wordmark, icon, and stacked lockup, for a platform with $1B+ in matched volume.
AiR HUB at UNLV
Freelance logo designer2025
The identity for UNLV’s research lab on AI and the gambling industry: modern, understated, and credible.
- 22 sketched directions, refined into a wordmark whose emphasized “I” quietly sets “AI” apart.
- Delivered as wordmark and icon, in light and dark, colour, grayscale, and black and white.
Palia day/night minimap
2024
Palia’s minimap, compass, and day-night cycle merged into one element that shows the hour at a glance.
- Merged the minimap, the compass, and the day-night cycle into one element.
- The map shows the hour: easier orientation, and quicker planning for time-sensitive tasks.
My Netflix
Conception, research, UX, UI2023
“My List” redesigned into one hub across mobile and desktop, with quicker access to what you were watching.
- Redesigned “My List” into one hub across mobile and desktop, with quicker access to what you were watching.
- Kept Netflix’s own brand language throughout: responsive carousels, a flexible filter system, and a fluid grid.
