Summary
I am a Design Engineer who turns product ideas into high-fidelity, animated, code-aware interfaces. Over ten years in product and UX design, game UX, brand, motion, and accessibility, and since 2025 building in code, with AI tooling as the accelerant. I think like a strategist, design like a senior product designer, and prototype into deployment without losing the intent of the original system.
Experience
- Jan 2025 - Present
Founder, Product & Design Engineer Spin Pass, Inc.
A white-label progression layer for iGaming and sports betting operators: battle pass mechanics turned into player progression, reward claiming, session recap, and return motivation.
- Mar 2021 - Present
Product Designer & Design Engineer Independent practice
Product, brand, and interface work for 4Cx, Tom Ford Beauty, Alexander McQueen, MARTECH, and Nomie.
- May 2024 - Dec 2024
Head of Product & Game Strategist PikMe
Led the product from discovery to live beta: vision, game strategy, roadmap, research, the design system, and end-to-end UI/UX.
- 2020 - 2024
Economy and Monetary Systems Designer Riot Games, contract
Monetary and player-facing systems for Valorant, across battle pass progression, the cosmetic shop experience, and gifting.
- Dec 2019 - Jul 2021
Brand Image Consultant La Mer at Nordstrom
Brand education and story-driven customer engagement, for a 50% rise in product sales and 20% in loyalty.
Selected work
- PikMeContent creation as a skill-based game, built for the user our research actually found: the passionate amateur, not the pro.
- Gacha LabAn economy design tool that shows what a gacha banner's rules really do, to revenue and to the players who never pay.
- VALORANT gifting + monetary systemsGifting designed into VALORANT’s store, built from the game’s own design system.
- Spin PassA 26-second brand spot for Spin Pass, timed to the beat, that tells its core story without any product footage.
- Alexander McQueenAlexander McQueen’s Autumn/Winter 2023 campaign on the web: cinematic, yet restrained, with a seamless path from entrance to purchase.
- Tom Ford BeautyTom Ford Beauty’s brand, kept consistent from web to print, and a clear case for accessible, elegant design within its strict guidelines.